AdoboKo: Modern Filipino Fast Casual Experience
Our Unique Concept
Family-Style Dining
Friendly, Flexible, Affordable Service
Authentic Filipino Flavors
Traditional adobo recipes with modern flair
AdoboKo, meaning “My Adobo” in Tagalog, brings the heart of Filipino cuisine to American diners. Our concept combines cultural authenticity with the convenience of fast casual, creating an inclusive dining experience that celebrates tradition while embracing innovation.
Market Opportunity
Growing Demand
Rising interest in authentic global flavors
Target
Audience
Cuisine and atmosphere suited to all ages, families, and food enthusiasts
Limited Competition
Virtually no Filipino fast casual options in the U.S. market today
Urban Appeal
Perfect for diverse mid-sized and larger urban markets with opportunity to expand into airports, stadiums and food halls from standalone initial locations
Our Menu Concept
Signature Adobo Proteins
Five protein options including chicken, pork, beef, tofu, and fish, all prepared in our traditional adobo style with vinegar, soy sauce, and signature spices.
Flavorful Sides
Complement your meal with authentic sides like garlic rice, pickled vegetables, and other Filipino favorites that enhance the adobo experience.
Sweet Finishes
Complete your dining experience with traditional Filipino desserts sourced from local partners to ensure authenticity and quality.
Revenue Model & Pricing
Flexible Pricing By The Ounce
Proteins: $0.85-$1.75 per ounce
Sides: $0.50-$0.90 per ounce
Sample Meal Costs
Individual: 8oz chicken adobo ($10.80) + 4oz garlic rice ($2.80) = $13.60
Family of four: Average check $55-$70
High Margin Potential
Pay-by-the-ounce model maximizes revenue while offering customers perceived value and flexibility. Central platter and family style dining with sustainably produced limited use plates and bowls reduces small ware costs, wash time & motion inefficiencies and increased turn-over times.
Marketing Strategy
Vibrant Social Media
Eye-catching content showcasing our colorful, shareable meals and highlighting the communal dining experience
Influencer Partnerships
Collaborations with food bloggers and local influencers to build credibility and reach new audiences
Cultural Events
Participation in Filipino festivals, church and community gatherings to strengthen cultural connections
Loyalty Programs
First-visit discounts and rewards for returning customers to build a dedicated customer base
Financial Overview
$300k
Investment Needed
Initial funding required for equipment, leases, and inventory
$1.3M
Year 1 Revenue
Projected based on 135 daily orders (lunch + dinner, 100 dine-in, 35 doordash)
26%
EBITDA Margin
Strong profit potential for investors
$300k
Free Cash Flow
Available to provide immediate ROI to investors and grow
Growth & Scalability
Phase 1
Establish flagship location and build brand recognition
Phase 2
Expand to 3-5 locations in urban markets
Phase 3
Develop catering services for events and family functions
Phase 4
National expansion with 10+ franchise locations
Phase 5
Become the leading Filipino fast casual brand in the U.S.
Long-term
Become the leading Filipino fast casual brand in the U.S.
Our streamlined menu and commissary kitchen model ensure consistency across locations, while the flexible pricing strategy allows us to adapt to different markets. Family-style meals position us perfectly for catering opportunities, creating multiple revenue streams.